Google Performance Max is a new advertising platform that offers advertisers access to all of Google’s inventory across its entire network, including search, display, YouTube, and other websites. This platform uses machine learning to optimise ad placements and deliver the best results possible for advertisers.
In this article, we will discuss four new features that are coming soon to Google Performance Max. These features are designed to help advertisers maximise the performance of their ads and reach more potential customers.
- Local campaigns
Local campaigns will allow advertisers to target specific geographic areas with their ads. This feature will be especially useful for businesses that want to reach customers in a specific location, such as a local restaurant or store.
Advertisers will be able to choose the locations they want to target and set a budget for their ads. Google’s machine learning algorithms will then automatically optimise the ad placements to reach the most relevant audience.
- Performance planner
The performance planner is a tool that will help advertisers optimise their ad campaigns for maximum performance. This tool will allow advertisers to set performance targets, such as a specific number of conversions or a target return on ad spend (ROAS).
The performance planner will then provide recommendations for how to achieve these targets, such as adjusting the ad budget or changing the ad targeting. Advertisers will be able to see how these changes will impact their performance and make adjustments as needed.
- Image extensions
Image extensions will allow advertisers to include images in their search ads. This feature will be especially useful for businesses that have visually appealing products or services, such as a clothing retailer or a travel company.
Advertisers will be able to upload their own images or choose from a selection of stock images. These images will then appear alongside the ad text in search results, making the ads more visually appealing and engaging.
- Custom insights
Custom insights will allow advertisers to create custom reports that provide insights into the performance of their ads. Advertisers will be able to choose the metrics they want to track and create custom visualisations that make it easy to understand the data.
Custom insights will be especially useful for businesses that want to track specific metrics, such as the performance of a new product or the effectiveness of a new ad campaign. Advertisers will be able to use this data to make informed decisions about how to optimise their campaigns for maximum performance.
In conclusion, Google Performance Max is a powerful advertising platform that offers advertisers access to Google’s entire inventory. With these new features, advertisers will be able to maximise the performance of their ads and reach more potential customers. Local campaigns, the performance planner, image extensions, and custom insights are all valuable tools that will help advertisers achieve their advertising goals.