Google Analytics (GA) is a free service offered by Google that generates detailed statistics about the visitors to a website. Google Analytics is the voice of people in form of pie charts and graphs and can be termed as one of the best source of data. Google Analytics can be the base of any online strategy strategy.
If we talk about the skills required for a person working in internet marketing field, Analytics has been ranked as number 4 skill out of 16 skills listed for voting. These rankings come from courtesy of SearchNewz.com’s Reader’s Choice Search Marketing Resources.
Google Analytics is a very vital skill for any webmaster. At start you might struggle to be comfortable with the interface but once you start using it on daily basis, you will enjoy looking at the data and would be excited to know that how much information we can get.
Google offers a certification on Google Analytics as well. It is called Google Analytics Individual Qualification (IQ) test. All information about exam, study material and resources can be found at http://www.google.com.au/analytics/iq.html . In next few blog posts I will discuss the different aspects of Google Analytics. These blog posts on Google Analytics will help any one to learn and know more about analytics. I have got some good list of resources which can be helpful to crack this online exam.
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wp-content/uploads/2012/02/ how-to-pass-the-google- analytics-iq-test-guide.pdf
wp-content/uploads/2012/02/ how-to-use-google-analytics- guide.pdf
Best of luck with your preprations!