Google Analytics (GA) is a free service offered by Google that generates detailed statistics about the visitors to a website. Google Analytics is the voice of people in the form of pie charts and graphs and can be termed as one of the best source of data. Google Analytics can be the base of any online strategy.
If we talk about the skills required for a person working in the internet marketing field, Analytics have been ranked as the number 4 skill out of 16 skills listed for voting. These rankings come from courtesy of SearchNewz.com’s Reader’s Choice Search Marketing Resources.
Google Analytics is a very vital skill for any webmaster. At the start you might struggle to be comfortable with the interface but once you start using it on a daily basis, you will enjoy looking at the data and would be excited to know that how much information we can get.
Google offers a certification on Google Analytics as well. It is called Google Analytics Individual Qualification (IQ) test. All information about exam, study material and resources can be found at http://www.google.com.au/analytics/iq.html. In next few blog posts I will discuss the different aspects of Google Analytics. These blog posts on Google Analytics will help anyone to learn and know more about analytics. I have got some good list of resources which can be helpful to crack this online exam.
Best of luck with your preparations!